Tackling YouTube's kids targeting

Tackling YouTube's kids targeting

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YouTube is set to stop slotting targeted advertisements on videos likely to be watched by children. The move comes as the Federal Trade Commission nears the end of its investigation into whether the company has been collecting personal data on under-13s, something that would amount to a violation of the Children’s Online Privacy Protection Act.

It appears YouTube will serve only contextual ads with pure child-orientated content in the future, though it remains unclear how it will deal with targeted advertising for any other videos that under-13s might watch.

The FTC is concerned that a number of children under that age use YouTube having subscribed to over-13 accounts. The regulator is expected to impose a multi-million dollar fine.

Two dozen child advocacy groups filed a complaint with the FTC asking for an investigation into its practices. They are seeking information on how YouTube recommends content to children, what it does with data, and whether it uses such data to serve ads.

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