Sharing electric Berlin
VW is rolling out an all-electric car sharing service in Berlin. The carmaker – which has been slow to develop EVs – will launch its We Share fleet of vehicles out in the German capital Berlin in the second quarter of next year. Initially, the programme will comprise 1,500 e-Golfs.
An additional 500 e-ups to be added later, though all vehicles will gradually be replaced by the first models from the new VW all-electric ID family starting in 2020.
The company is targeting the youthful demographic with We Share, aiming to persuade young, urban users to engage with e-mobility. The plan is for free-floating car sharing to ensure the availability of EVs for customers at all hours. VW says it will add smaller vehicles as micromobility solutions to its fleet.
We Share will be operated by VW unit UMI Urban Mobility International which was set up to develop innovative concepts around single mobility services.
“The prospects for vehicle on demand services are very good,” says VW. “The most conservative forecasts for Europe predict annual growth of 15%.”