Recognising that taxi face

Recognising that taxi face

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Tokyo taxis are using facial recognition technology to identify passengers’ gender and age to deliver targeted advertising. The Premium Taxi Vision service operates via a video screen attached to the back of a taxi's front seat.

The system has been developed by DeNA Co while ads are delivered by Japanese advertising technology firm Geniee.

Passengers are advised that the service is being used, while DeNa also explains that passenger data is deleted is soon as the taxi ride has been completed.

Facial recognition latest: The Japanese authorities will start screening departing foreign travellers with facial recognition solutions. The technology will be deployed first at Tokyo’s Haneda airport later this month, with airports in Narita, Aichi, Chiba, Osaka, Fukuoka, Hokkaido and Okinawa to follow.

And Narita is set to use facial recognition technology to help passengers board planes more quickly without boarding passes. The planned OneID system will be in place before the increase in traffic due to the 2020 Tokyo Olympic and Paralympic Games.

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