Fans for finance
The first ever mini-bond in English football, launched by Stevenage FC on the Tifosy fanfunding platform, has raised £600,000 in just six weeks to build the club a new stand, with the campaign reaching its target three weeks ahead of schedule. Over 200 fans invested between £500 and £25,000, choosing either the 4% cash interest or the 8% club credit interest option per annum.
Former Chelsea gootballer Gianluca Vialli is one of the co-founders of equity crowdfunding outfit Tifosy which enables people to invest in sports clubs looking to raise funds via the sale of equity stakes, mini-bonds or reward-backed pledges.
Even small sports clubs can have an army of loyal supporters locally and internationally who are connected to them digitally, says Tifosy. “These billions of global fans represent an enormous and untapped investor base that can make a real impact. We believe that clubs who are willing to listen to their fans and embrace fanfunding can realise amazing things.”
Tifosy said it has to date helped raise £1 million for sports clubs since its founding in 2015, with English teams such as Fulham and Coventry City, and a number of Italian clubs from Serie B coming onboard.
For that deeper dive:
UK councils turn to crowdfunding to finance projects – The Guardian
Indian regulator tells crowdfunders to warn investors that they are not authorised to solicit investments – Livemint