La Liga kicks off in the US
Spanish football league La Liga is planning to stage a regular match in the US as part of a tie-up with sports and entertainment outfit Relevent to promote the game in the market. The game – the teams have yet to be decided – will be the first to be played outside Europe.
LaLiga international development director Oscar Mayo says joining forces with Relevent to create La Liga North America is “a major milestone in our international expansion strategy”.
The La Liga push internationally is aimed at competing with the powerful English Premier League.
Misha Sher, vp of MediaCom Sport & Entertainment says the move is a big feather in the cap of the Spanish league and a strategic win to bridge the gap with the English game.
“Not only will La Liga be the first to do this, but they will do so in the most lucrative consumer market,” he says. “For all the talk of Asia’s potential - which shouldn’t be underestimated - it’s North America where the fans have a far greater disposable income to spend on tickets, merchandise and subscriptions.”
He adds, “It’s not often that anyone steals a march on the Premier League, but this is exactly what La Liga has done – playing matches abroad will almost certainly become the norm for big leagues in five years’ time.”
Image: La Liga