How football went crypto
Seven Premier League clubs have signed marketing deals with cryptocurrency trading platform eToro. And in a football first, Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United and Southampton and Tottenham Hotspur will get their sponsorship money in Bitcoin.
eToro will advertise during matches on perimeter boards and get exposure on all of the clubs’ social media platforms via exclusive content. The company and the clubs will also look to develop cryptocurrency applications at stadiums.
eToro says eToro believes cryptocurrency has a future in football, including in football transfers.
"This is very much the first step on a long road to football fully embracing bitcoin and the underlying blockchain technology," says Iqbal Gandham, eToro's UK md.
“At Tottenham Hotspur we are committed to technology and innovation and as such we’re excited to welcome eToro as a partner in a category that is developing at a rapid rate,” says Fran Jones, head of partnerships at the club.
Earlier this year, Arsenal signed a sponsorship deal with US-based cryptocurrency outfit CashBet, while Wolverhampton Wanderers recently inked a sponsorship agreement with crypto exchange platform CoinDeal.
Image: Tottenham Hotspur FC