Data gets very personal indeed
Yes, privacy is dead. Just by virtue of being alive in 2019, you are generating data—both intentionally and unwittingly—that is mined, refined, productised and monetised, according to the Tech Trends Report 2019 from Future Today Institute.
We no longer have an expectation of total privacy, at least as we used to understand it. And companies that rely on our data need to work out how to store the huge quantities generated, how to safeguard it, how to ensure new datasets aren’t encoded with bias, as well as come up with good ways of anonymising it before sharing with third parties.
Also, look out for personal data records. A PDR is a single unifying ledger that includes all of the data we create as a result of our digital usage, as well as stuff such as school and work histories, legal and financial records, travel (such as countries visited, visas), dating history, health and shopping history.
“Your PDR will be heritable—a comprehensive record passed down to and used by your children,” says Future Today Institute. “Ideally, you will be the owner of your PDR, it will be fully interoperable between systems. … We are at the beginning of our transition from email and social media logins and passwords to PDRs.”