Music x podcast means stories
Music streamer Pandora is blending music and podcasts with the launch of Pandora Stories. The new service means artists can create playlists and add spoken-word audio for listening between tracks.
“Podcasts can tell stories about music, but generally don’t include full songs,” Pandora says. “And playlists have songs, but lack personal context from the artists behind them. Pandora Stories have arrived to fill that void.”
John Legend, Daddy Yankee, Lauren Alaina and Perry Farrell are among the first to roll out offerings on the Pandora Stories platform.
“Pandora Stories combines the best of aspects of podcasts and playlists to help Creators expand beyond classic listening experiences and bring exclusive, engaging content to people in a whole new way,” the company says.