How smart is your home?
Close to one-third of UK consumers are planning to buy a smart home device in the next two years, up from just 16% in 2016. The biggest adopters are likely to be 18-25 year-old aspirational homeowners as two-thirds of this group have already invested in smart entertainment and two-fifths in wearables, according to PwC research.
However, while UK ownership of smart devices has increased more than twofold in the last 24 months, a majority of consumers still have no plans to invest in connected home technology.
That’s due in large part to the perception of the actual benefits such devices may or many not bring, along with their cost.
To drive adoption, providers need to focus their efforts on the smart home assistants, reckons PwC, the central device or system that offers control over other smart devices in the home.
But there are, of course, privacy issues. Smart home assistants capture a wide range of data, creating detailed profiles of the user, often with information gathered from numerous connected devices.
“This allows services to be tailored and targeted to actual consumer needs,” PwC says. “However, the use of this data could also raise questions with consumers.”