Hertz has now jumped on the mobility subscription wagon. The vehicle rental firm has rolled out its Hertz My Car service in two US cities – Atlanta and Austin – offering regular cars, small SUVs and trucks from just under $1,000 a month, and luxury cars, standard SUVs and larger trucks for $1,399.
Both subscription plans include maintenance, roadside assistance, vehicle damage and limited liability insurance. There is a 2,000-mile monthly limit, with additional miles costing of $0.35 a pop. Customers can exchange their vehicles at no extra charge up to twice a month.
Rival vehicle rental outfit Enterprise has also moved into vehicle subscriptions. The company has just launched its Subscribe with Enterprise service in the US covering full-size and premium cars, small and mid-sized SUVs, and light duty trucks.
Close to 40% of consumers say that while access to transportation is necessary, owning a vehicle is not, according to a survey by Cox Automotive, nearly. For urban respondents specifically, 57% say ownership is not necessary to get from point A to point B.