Netflix goes after kids
Netflix is planning to test previews in the wild for its kids content. The video streamer will develop promotional content narrated by a programme’s main character, with the videos highly targeted to audience segments.
The idea is to draw younger viewers into new series via characters rather than a format’s story. Netflix is hoping users will get hooked on the different personalities depicted in the shorts and then be pulled into their respective shows.
Close to two-thirds of the Netflix’s audience consumes children and family-orientated programming each month.
The company first rolled out interactive storytelling via children’s titles, with Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. Netflix said the kids’ space is a natural place to start with interactivity since younger audiences are eager to play with their favourite characters and are inclined to tap and swipe at screens.
Netflix has just announced two more interactive shows aimed at kids, You vs. Wild with Bear Grylls and animated show Battle Kitty