Girls and their funds

Girls and their funds

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LGIM wants to empower more people to start investing in the things they care about. And the investment firm says it believes that diverse businesses and those operating best-practice climate policies deliver sustainable long-term value.

This is all about promoting impact investing, and to that end, LGIM has teamed with M&C Saatchi to run a DOOH, press and digital campaign to ‘revolutionise the way people invest’.

M&C Saatchi CEO Giles Hedger reckons this is “a visionary client, a radical product, and a market in need of transformation.”

Image: M&C Saatchi

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