Greening the jeans
A raft of leading fashion brands and manufacturers have now come onboard The Jeans Redesign initiative. The participants – among them H&M, Gap, Tommy Hilfiger, I:CO and Infinited Fiber Company – have agreed to guidelines aimed at ensuring that jeans last longer, can easily be recycled, and are made in a way that is better for the environment and for garment worker health.
Under the guidelines, jeans should be produced using cellulose fibres from regenerative, organic or transitional farming method, should be made with a minimum of 98% cellulose fibres, while metal rivets should be designed out, or reduced to a minimum.
Jeans should also be free of hazardous chemicals and conventional electroplating. Stone finishing, potassium permanganate and sandblasting are prohibited.
The Jeans Redesign programme was developed by the Ellen MacArthur Foundation’s Make Fashion Circular initiative and the guidelines were created by 40 denim experts from academia, brands, retailers, manufacturers, collectors, sorters, and NGOs.