Instagram outpaces Facebook
Instagram with its 1bn monthly active users is now worth more than $100bn. And the photo-sharing website’s revenue is soon set to edge past $10bn, according to Bloomberg Intelligence.
And those metrics keep on spiking.
“Instagram is attracting new users faster than Facebook’s main site and is on track to exceed 2bn users within the next five years,” says Bloomberg Intelligence analyst Jitendra Waral.
He adds that Instagram’s audience is younger than that of parent Facebook’s, making it more attractive to advertisers. Unlike Facebook Instagram continues to grow in the US.