Facebook bigs up TV
Facebook is suddenly ramping up its video entertainment efforts for its Watch platform. The social network has cut a deal with German TV outfit ProSiebenSat.1 to snag pre-shows, aftershows, interviews and spin-offs related to leading reality TV formats such as The Voice of Germany, and Germany's Next Top Model.
Facebook has also tied up with Australia's Seven Studios to launch sports series based on match highlights, original programmes and wrap-ups related to rugby, football and cricket.
In the US, the company has commissioned Curse of Akakor, a documentary series following six investigators searching for a lost city in the Amazon jungle. It has also ordered shows from the likes of BuzzFeed and Studio71.
Facebook has reported that 720m people a month look at video on Watch. However, the platform has some ways to go as that’s a viewership comprising those who spend ‘at least a minute’ looking at the screens.
But Facebook reckons Watch is a platform “that is quickly becoming a place where content and conversation organically come together”.
Though YouTube it ain’t.