Google knocks Alexa off its perch
Amazon looked to be sailing ahead in the global smart assistant market just a couple of years ago but Alexa has since been knocked off its perch. In fact, while Amazon Echo held 80% of the global smart assistant market in the first quarter of 2016, its market share is now down to a mere 28% market share.
In fact, Alexa is no longer market leader. That honour goes to Google Home on 36%, though Amazon remains ahead of China's fast-rising Alibaba and Xiaomi.
Google’s growth has come from sales to new markets such as India where it has allied with the likes of Jio and ACT Fibernet to get to users.
“Google has several advantages over Amazon that have helped it move ahead,” said Canalys analyst Ben Stanton. “But its biggest advantage is in the channel. Operators and retailers tend to prioritise Google’s speakers over those from Amazon, as Amazon is in the tricky position of being a direct competitor.”
China’s smart speaker market is growing, with growth of more than 60%. Xiaomi shipped over 600,000 of its Xiao AI speakers to China in the first quarter, coming second to Alibaba’s Tmall Genie (1.1m).