How football plays crypto
What is it about football and cryptocurrencies? Just recently, Ronaldinho announced he was heading up a start-up, World Soccer Coin, to use crypto to develop a hugely ambitious global football project. Now it’s Didier Drogba’s turn as the Ivorian becomes ambassador for brand new cryptocurrency platform All.me, whose USP is to build out social features.
And Bayern Munich’s James Rodriguez is able to boast his very own JR10 token in an initiative with SelfSell, while Eden Hazard promotes All Sports Chain’s SOC cryptocurrency.
Earlier this year, Arsenal signed a sponsorship deal with US-based CashBet, marking the first time a top-rank sports team had officially joined forces with a cryptocurrency outfit.
Not to be outdone, English Premier League newcomers Wolverhampton Wanderers also inked a sponsorship agreement crypto exchange platform CoinDeal. The deal secures a place for the company’s logo on the first team’s shirt sleeve.
“At CoinDeal, we are very aware of the impact that football marketing can have on brand and its community, especially in an industry such as ours,” says the firm’s co-founder Kajetan Maćkowiak.