Food delivery outfit Deliveroo is getting into prep side of the business and is planning to launch 30 kitchen hubs in 10 cities across the UK this year. The Deliveroo Editions kitchens will boast chefs from the company’s partner restaurants who will be employed solely to cook for Deliveroo orders.
The company has been trialling the Deliveroo Editions platform at a number of locations in London, including in Battersea, Camberwell, Canary Wharf and Dulwich, together with a handful of eatery partners, among them pizza maker Franco Manca, Motu Indian Kitchen and Korean streetfood provider On The Bab.
Deliveroo’s task is is to provide the hardware for the kitchens in the shape of containers kitted out with the requisite culinary gear. The restaurants are responsible for employing the staff and they will operate the kitchens from their own menus.
Deliveroo Editions isn’t a UK-only concept. The company, which is active in over 140 cities spread across 12 countries, also plans to rollout out the delivery-kitchen initiative in Australia, Dubai, France Hong Kong and Singapore.
For all its expansion plans, Deliveroo is currently taking some deserved stick. A recent company memo offered up preferred language for its workers, banning the terms 'employees' and 'hiring' and professing a liking instead for 'independent suppliers' and 'onboarding', respectively.