Female-led music festivals get boost
Live Nation has launched the Women Nation Fund, an early-stage investment vehicle targeting on female-led live music businesses. The fund will be looking to support underrepresented female entrepreneurs in the concert promotions, events and festival spaces
The company says the project will identify, fund and grow female-led festivals, events and promotion companies around the world. Each business will be evaluated by a team of Live Nation female executives with domain expertise across promotion, booking, technology, ticketing and PR/marketing.
Those outfits selected by the fund will be given access to Live Nation resources such as strategic advisory, industry contacts and mentorship across lines of business and functional areas.
"Women are underrepresented across the entertainment ecosystem, but we see this particularly in the music industry," says Dr Stacy Smith, founder and director of the Annenberg Inclusion Initiative at the University of Southern California. "One crucial way to kick-start the effort towards gender parity is to fund female entrepreneurs.”
Image: Live Nation