Facebook, the fade

Facebook, the fade

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Google and its subsidiaries accounted for 34.2% of all time spent on digital media in June, according to Pivotal Research. However, Facebook is faring less well, with core platform usage, including Messenger, slipping 10% in terms of visitor time spent.

Pivotal also found that when ever-popular Instagram and WhatsApp are slotted into the mix, Facebook still dropped 6%.

"While many investors continue to look for Instagram to support longer-term growth for Facebook at a corporate level, we note that Instagram remains relatively small, at only 13% of Facebook’s size,” says Pivotal analyst Brian Wieser.

And Facebook just isn’t appealing to young consumers. In the US, just half of teenagers aged 13 to 17 are using the social network.

In fact, not that many observers are particularly keen on Facebook right now.

JP Facebook points out that the company “remains in the crosshairs of regulators & politicians, and data/privacy policies and products are just kicking in”.

“In our opinion, the new growth drivers – Instagram, Watch, Stories, Messenger/WhatsApp, VR – frankly aren't big enough over the short/medium term to alter the decelerating growth and margin pressure profile of the P&L,” adds UBS.

Image: Facebook

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