Facebook is bleeding young users
Facebook used to dominate the social media landscape for youth, but no more. In fact, only half of US teens currently use Facebook, and that’s some ways behind rival social platforms, according to Pew Research Center.
For youth it’s now all about YouTube (85% of teens), Instagram (72%) and Snapchat (69%) – back in 2015, close to three-quarters of teens reported being Facebook users, while around half used Instagram, and just 40% were on Snapchat.
Mostly, teens tend to use similar platforms regardless of their demographic characteristics, but there are exceptions. Interestingly, those in lower-income demographics are more likely to gravitate toward Facebook than those from higher-income households.
When it comes to which one of these platforms teens use the most, roughly one-third say they visit Snapchat (35%) or YouTube (32%) most often, while 15% say the same of Instagram. However, a mere 10% say Facebook is their most-used online platform, and even fewer cite Twitter, Reddit or Tumblr.
Close to half of teens say they use the Internet almost constantly, up from 24% in 2015. Another 44% say they go online several times daily, meaning roughly nine-in-ten teens go online at least multiple times per day.
Image: Pew Research Center