Facebook syncs to music video
Facebook is making a music video play, enabling users to add tracks to videos as well as perform live stream lip syncs in Facebook Live videos. “We are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family,” the social network says.
Facebook is currently testing these features out in a number of markets and says it is looking to make them available more widely soon.
The unveiling of the Lip Sync Live option has given rise to speculation that this could be a Musical.ly killer. Users can select a song from a multi-genre list, add a description and customise their videos. Those viewing the Lip Sync Live broadcast will see the artist and track highlighted on the video and can tap to follow the artist on Facebook.
However, Lip Sync Live isn’t really taking on Musical.ly as it has been launched as a Facebook Live feature as a means of building its live activities, says Mark Mulligan of MIDiA Research. But he does expect a true Musical.ly killer sometime within the next nine months.
This is not competition to Spotify, though it does have others in its sights. “Facebook is here to compete with YouTube and Snapchat and to steal some of the clothes of Musical.ly and co,” says Mulligan. “The currently announced features just scratch the surface of what Facebook can do.”