Now Brussels investigates Amazon
The European Union is turning its Big Tech sights on Amazon. The European commission for competition has launched a formal investigation into the online behemoth, saying that it intends to take “a very close look” at whether the company has been breaking antitrust regulations.
The investigation will examine whether Amazon is using sales data to give it an unfair advantage over smaller retailers on the Amazon Marketplace platform that enables third parties to sell products alongside Amazon.
“We need to ensure that large online platforms don’t eliminate [e-commerce] benefits through anti-competitive behaviours,” says competition commissioner Margrethe Vestager. “I have therefore decided to take a very close look at Amazon’s business practices and its dual role as marketplace and retailer, to assess its compliance with EU competition rules.”
Vestager is looked upon by the White House as a leading Tech Major adversary as, under her antitrust watch, the EU has fined Google and Facebook, while forcing Apple to pay back $15.4bn in tax.