Next life jeans
Clothes retailer C&A has launched what it claims are the world's most circular jeans. They were developed together with Fashion for Good and are made from organic cotton and treated with dye made from plant waste. The firm’s sustainability team also redeveloped the lining material and sewing thread.
The materials can be pushed back into industrial process or composted at the end of their lives.
“All of the components have been successfully optimised to make sure that only non-toxic materials are used,” says chief sustainability officer Jeffrey Hogue. “During the process, only renewable energy and high social standards were applied, leading to a product that is designed for its next life."
C&A and Fashion for Good have also rolled a 'Guide on developing cradle to cradle certified denim', providing further information on how to develop sustainable jeans.
Fashion for Good promote good fashion practice via its Five Goods: Good Materials, Good Economy, Good Energy, Good Water and Good Lives.
Image: Fashion for Good