Women founders get ahead
Businesses founded by women deliver higher revenue – more than twice as much per dollar invested – than those founded by males. However, women-owned firms don’t get anywhere near the same level of financial backing as those founded by men, according to BCG.
The consultancy finds that women entrepreneurs and their presentations are also subject to challenges and pushback more than those of their male counterparts.
“For example, more women report being asked during their presentations to establish that they understand basic technical knowledge,” says BCG. “And often, investors simply presume that the women founders don’t have that knowledge.
Also – unsurprisingly – male founders are more likely to make bold projections and assumptions in their pitches. In short, men often overpitch and oversell.