Ruling the drones
One-fifth of UK consumers feel negative towards drones and around half are undecided about the technology. And Nearly two-thirds of the public believe the recent Gatwick incident has negatively influenced how they think about drones, according to PwC.
A good proportion of consumers are concerned about the improper use of drones, while over one-quarter worry about drone use by criminals and 26% about accident risk.
To win over public trust in drones, people need to feel drone operators are subject to regulation and that there is accountability in place, says PwC.
Rules do exist, but public awareness is low.
“Our research found only 4% of respondents feel very familiar with the current Civil Aviation Authority rules governing drone use,” says the consultancy.
“As one respondent to our research said ‘drones could do a lot of good for us all as long as they are used in a responsible way’ but understandably many people still need convincing that responsibility can be encouraged and enforced.”