The car as smartphone

The car as smartphone

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BMW is upped the ante on its car-subscription programme. The automaker has increased the number of vehicles in the US Access by BMW subscription trial and well as cutting the cost of subs. 

BMW has significantly lowered the entry-level price from $2,000 a month to just $1,100, with subscribers able to opt from a range of cars including the BMW 330i, plug-in hybrid BMW 330e, electric BMW i3, BMW X2, and BMW M240i convertible.

High-end vehicles such as the BMW M4 convertible, the BMW M5, the BMW M6 convertible, and the BMW X6 M cost now $2,699, down from $3,700. The mid-range BMW 4 Series, BMW 5 series, BMW X5 and BMW M2, come in at $1,399 (previously $2,000).

Under the Access by BMW programme, subscriptions include insurance, maintenance and roadside assistance, while users can switch cars are often as they wish.  

Access by BMW subscriptions include 2,000 miles of driving per month across the vehicles users switch into. Any unused miles roll over each month.

‘[Car subscriptions] take away the pain of having to sell your car – an asset with a value that begins to depreciate the minute you buy it – and eliminates the need for maze-like leasing contracts,” says CB Insights.

Volvo rolled out a subscription-based service for its XC40 car in late-2017. The company says the idea behind Care by Volvo is to make running a car ‘as easy as having a smartphone’.

Image: BMW Group

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