Behavioural economics is driving investment activity among women. Regular nudges on investments are a major reason for women choosing to invest through an online website or mobile app, according to research from Fidelity International.
Over one-quarter of women lean on websites or use money apps to invest because they want to receive regular updates, and close to 20% say receiving regular nudges is a key benefit.
And 25% of women who had invested for the first time in the past 12 months had increased their investments since then after being prompted by an app.
"Just as we use health apps to manage our steps and travel apps to check on our commute, we are now using money apps to manage our finances,” says associate director for Fidelity International Emma-Lou Montgomery.