Amazon drives EVs
Audi has unveiled its new electric SUV to take on Tesla - and the surprise element is that the carmaker is partnering with Amazon to support the recharging of its e-tron that has a range of around 400kms.
Audi and Amazon will join forces to to sell and install home EV charging systems to e-tron buyers, with the online retailer hiring domestic electricians via its Amazon Home Services unit.
The e-tron carries a hefty $76,000 price tag, though a $7,500 tax credit will bring the cost down a tad. The vehicle will go head-to-head with the Tesla Model X.
The German firm will also offer 1,000 kilowatt-hours of power to customers for four years via Electrify America chargers. By July 2019, the network will include almost 500 fast-charging sites across 40 states and 17 metro areas.
Audi has a also cut a deal with Arcadia Power allowing e-tron owners to offset their home electricity consumption by supporting a renewable energy project of their choice.
e-Overview: While the e-tron is the first of three EVs that Audi is looking to bow by 2020, the chances of overtaking Tesla in the high-end electric market don’t look good. According to UBS, the vehicle “fails to set new benchmarks in the premium EV segment” while it underscores that “catching up with Tesla is more difficult than expected by many”.