Apple slow on HomePods
Apple is lagging badly in the smart speaker market. While Amazon snagged 44% global market share with 4m sales in the first quarter of this year, and Google had 26.5% with 2.4m, Apple sold just 600,000 HomePods in the period – that gave it 6% of the market, but ranked it only fourth in the world behind China’s Alibaba, according to Strategy Analytics.
There’s more demand in the pipeline.
“Further strong growth in smart speaker sales confirms our view that this new market is far more than just a flash in the pan,” says David Mercer, vp at Strategy Analytics. “We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen.”
One caveat on Apple’s numbers. The HomePod didn’t go on sale until 9 February, so that’s not a full quarter. Still, that’s slow pick-up so far.