Adidas sells 1mn ocean plastic trainers
Adidas says it sold 1mn pairs of its ocean plastic trainers in 2017. The shoes are made from an average 11 plastic bottles and comprise 95% recovered ocean plastic, with marine waste picked up from the Maldives and along 1,000 coral islands off India’s western coast.
The German sportswear giant is working with the Parley Ocean Plastic Programme for the shoes which are available as versions of its Boost running shoes – the Ultraboost, Ultraboost X and Ultraboost Uncaged.
“Using marine plastic debris, Adidas is turning a threat into a thread to form signature elements of its iconic performance-led designs,” the company says.