Sony Music goes podcasting
Sony Music Entertainment is getting into the podcasting business. The record company has just unveiled a joint venture with a couple of developers to “develop original podcast talent and programming”.
The new partners are Adam Davidson, a co-founder of NPR’s Planet Money, and Laura Mayer, a podcast producer who used to work at Stitcher and Panoply Media.
The as-yet-nameless JV will create and distribute original scripted and unscripted content across multiple genres “using Sony Music’s expertise in content creation and supporting new technologies for monetisation,” according to SME.
The entertainment giant adds that it is looking to boost opportunities for storytellers and “help creators grow their brands and share their work with global audiences across a variety of services and platforms.”
Universal Music Group last month tied up with podcast publisher Wondery to develop original podcasts with “compelling narratives” that lean on UMG’s musical catalogue, artists and labels. The podcasts will also become an incubator for Universal’s slate of acclaimed film and television projects.
Last year, Atlantic Records rolled out a podcast business, Atlantic Podcasts, along with a dedicated studio at its New York HQ to produce content. The first weekly series was What’d I Say which featured up-close interviews with Atlantic artists.