The cost of Netflix’s original programming binge? Make that $6 billion for this year, and likely to spike to $7 billion in 2018. The cost to subscribers? In the US, the monthly fee for the ‘family plan’ has just jumped from $11.99 to $13.99 a month. The most popular streaming tariff has risen $1 to a monthly $10.99 for new subscribers.
The response in the markets? The price hikes pushed Netflix shares up 4% to an all-time high.