Live music experiences are set to be much more immersive, as audience members increasingly become part of performances, making live events significantly more multidimensional. And virtual reality along with augmented reality, could well be the technologies that enable these richer show elements going foward, according to the Music Trends 2017 report from Eventbrite.
BMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.
Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.
Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.
Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.
Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.
Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.
Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.