All about Pinners

September 15, 2012 in

OK, early adopters of new technology are pretty much always mostly male, but when it comes to digital pinboarding its women taking a strong lead, with Pinterest currently tilting 80% female. And Pinners care more about visual art and design (by a factor of 5.3 times), crafts (4.8 times) and hobbies and leisure (3.3 times) than other online users. Plus Pinners are predominantly aged 25 to 54, with 55% using iPads to pin. And the retail brands Pinners love best? Barney’s, Nordstrom and Sephora. All this and more from the Power Of Pinterest infographic from Fast Company.


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