Warner Music Group has launched its Run Out Groove crowdsourced label venture to produce limited edition vinyl runs of albums from its back catalogue. The music company plans to highlight a number of potential pressing projects every month, with consumers voting to make the final choice.
The selected vinyl album from the past five decades will be made available to order for 30 days, after which the title will go on press. Issued content will include single artist compilations, expanded albums, singles collections, plus music that new to the vinyl format. Run Out Groove titles will likely comprise never-before-heard unissued material, as well tracks that have been previously unavailable on vinyl.
The new label already has a couple of releases under its belt. First off the presses was its own choice of MC5’s The Motor City Five, The initial fan-pick release was an Echo & The Bunnymen collection, It’s All Live Now, featuring live covers of Paint It Black and It’s All Over Now Baby Blue.
Currently up for the vote are Solomon Burke’s Best Of Atlantic Soul 1962-1965, and Now Here Is Nowhere from Secret Machines.
“Run Out Groove is a new vinyl-only label that caters specifically to music fanatics, pressing limited edition titles made by music fans for music fans,” says Warner. “Similar to archaeologists, we plan to dig, discover and deliver records you won’t want to take off your turntable.”
Vinyl currently accounts for more than one-quarter of US physical music sales, though consumer appetite for the format does seem to be on the wane according to the latest RIAA figures.