Eyes on app
Warby Parker is testing out a testing app. The glass maker’s trial Prescription Check app hooks up to a user’s computer to carry out a 20-minute batch of eye tests which are then sent to trained medical staff to decide on the correct eyewear. The trial is currently underway among 18-to-40 year-olds with Warby Parker glasses across four US states but the firm may yet extend the initiative.
Warby Parker says the app can measure refractive error, which determines a prescription, though it points out that the kit isn’t meant to replace a comprehensive eye exam. So, if a prescription hasn’t changed, a specialist will provide users with an updated one to use for new frames from Warby Parker. If it has, they will get a referral for a new exam at an optician.
That new pair of specs might well be a Rauschenberg x Warby Parker product as the company has just partnered with the Robert Rauschenberg Foundation on a limited-edition frame with the colours derived from a palette found in one of four paintings from the artist’s Rauschenberg Overseas Culture Interchange project.
Image: Warby Parker