VW's big EV tilt
One-time electric vehicle naysayer Volkswagen looks to be going full tilt at EVs. The German car maker has launched a new unit, Elli, to provide energy offerings from renewable sources along with smart charging solutions
VW plans to invest $50bn over the next five years to transform itself into an EV maker, and is looking to a build 15m vehicles. “Michael Jost, VW strategy chief, said last month that the company “was gradually fading out combustion engines to the absolute minimum”.
The firm says the Elli launch will put it in a business area with “considerable opportunities for strengthening ties with existing customers as well as accessing entirely new customer groups.” The company will gradually develop a portfolio of intelligent power tariffs, wallboxes and charging stations.
The name Elli stands for ‘electric life’ because we intend to enable a lifestyle that fully integrates the electric car in people’s everyday lives,” explains Thorsten Nicklaß, designated CEO of Elli. “This approach could be compared with the use of a mobile phone, which is taken for granted nowadays.