Despite the rise in digital video consumption, young US audiences haven’t by any means given up on the likes of DVD and Blu-ray formats, with millennials having purchased more physical video in the past year than they had one year ago. According to Nielsen, motivations for keeping hard copies include the desire to add to a video collection, the availability of bonus features and the simple ability to watch video when online access isn’t available.
How do they decide which videos, movies and TV programmes to watch from the raft of content available? Old-fashioned word of mouth is still top of the pile. Also, 45% of teens and millennials of course head to social media to find out what’s worth checking out.
For that deeper dive:
YouTube has redesigned its website and mobile app, going for clean and simple – Wired
Facebook’s new Watch platform will let creators connect with their audiences, according to Facebook – NPR