Clothes become a service
Urban Outfitters has launched a clothes rental service, Nuuly, with customers able to borrow up to six items a month for a monthly $88. While Urban Outfitters clothing will be available on the platform, Nuuly will also stock brands such as Fila and Reebok.
The service will go head to head with existing offerings such as American Eagle’s Style Drop that rolled out earlier this year offering three items at a time for $49.95 a month.
Style Drop leans on the CaaStle subscription service platform that also supports offerings from Ann Taylor’s Infinite Style, New York & Company’s NY&C Close, among others. CaaStle – the name riffs of the phrase ‘clothing as a service’ – handles the packing, shipping and cleaning of the clothes for clients and is owned by Gwynnie Bee.