Uber's ad ire

Uber is pretty used to getting sued wherever it operates around the world, but for once the ride sharing outfit is getting legal first. The company is taking on advertising agency Fetch Media – owned by Japanese ad giant Dentsu – accusing it of engaging in click fraud. The charge is that the firm improperly invoiced Uber for fake online ads while also taking credit for app downloads to which it had no connection.

Uber sussed something was amiss when Uber told Fetch to stop posting ads on the Breitbart News website, but noticed that posts continued appearing. Uber also alleges that Fetch has had a widespread habit of over-billing. From 2015 to early 2017, the company paid Fetch more than $82.5 million for advertisements ads, according to the complaint.

“With Fetch, we learned the age-old lesson ‘buyer beware’ the hard way,” the company says. “Fetch was running a wild west of online advertising fraud.”

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