Who is EV aware?
Two-thirds of consumers believe the best way to use an electric vehicle is for commuting or city driving. And almost three-quarters reckon a battery range of up to 75 miles is adequate for daily use, according to a new survey from Mini USA and Engine International.
However, close to three-quarters of respondents do not know where their nearest EV charging station is located. And when asked to choose an acceptable amount of time it should take to charge an EV, the most common answer (28%) is ‘‘I don’t know” followed by “30 minutes” (25%).
Overall, two-thirds believe that EVs are for early adopters, underscoring the need to raise mainstream awareness around electric vehicle technology, the car maker states.
“It is important for us as a brand to understand how consumers want to use their electric vehicles, and what they know and don’t know about them as we move closer to the launch of the Mini Cooper S E electric vehicle in the US, “ says Mini USA. “The more intelligence we gather, the more we can educate consumers about the many benefits of electric mobility.”