Yawn, Apple

Yawn, Apple

Apple innovation.png

The world’s most innovative firm? That would be Apple, according to Fast Company’s latest World's Most Innovative Companies ranking. No surprise there, nor in the fact that nine of the top 10, are US outfits – Fast Company’s arbiters clearly don’t care to cast their net too wide.

The foreign innovator daring to burst into the upper echelons is China’s Tencent, in a lofty fourth spot, and it earns that placing ‘for honouring content as king’. It’s not clear what Fast Company means by that other than the fact that online giant Tencent has a lot of content. But then it would, wouldn’t it, given that it’s Chinese market leader with close to 1bn users.

(OK, Spotify is also in the top 10, but the Sweden-born firm stopped being Scandie some time ago and is about to list on the esteemed New York Stock Exchange.)

By the way, Apple gets top ranking, of course, ‘for delivering the future today’…

Also highly innovative, according to the ranking, are most of the usual suspects, including Netflix, Amazon and SpaceX. Hold on, there’s also the NBA (for ‘leading the leagues in technology’). Two further non-US firms do make the top 20 in the shape of China’s Bytedance, an AI-driven news outfit, and India’s Reliance Jio, a mobile operator.

The former specialises in the use of artificial intelligence to link people with large amounts of information and is known first and foremost for its Toutiao app that provides a personalised ranking of news and videos. Jio has been working hard to overcome consumers’ fear factor of consuming data and has dropped its prices significantly to reduce that barrier.

Image: Fast Company

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