The great Brexit Swindle
The Swindled anti-Brexit campaign is looking to get further traction – while the nationwide billboard campaign is drawing to a close, that’s just the beginning, promises Ollie Olanipekun, co-founder of London creative agency Superimpose Studio, who is now looking to keep the initiative going beyond its initial out-of-home and online roots.
“We want to take this somewhere where it can’t ignored,” he says. “We don’t want this to be a flash in the pan, we want to keep the story going.”
And the story that Olanipekun wants to keep telling? It’s about the false promises made by political figures backing the Leave vote during the EU referendum, with the £350m for the NHS claim prominent among them.
Olanipekun’s creative idea was to mock those pro-Brexit claims on billboards, deploying the word ‘Swindled’ on a yellow warning background, with a juicy burger hovering on one side, and a miserable, skimpy bun to the other. The messaging has been brightly splashed across digital billboards in London, Leeds, Liverpool, Manchester and Birmingham.
Now Olanipekun is hoping that the political movements that have been supportive of Swindled will come onboard and held extend the reach of the campaign. “We have had good pick up so far and we want to extend our communications and take the message somewhere where it can’t be ignored,” he says.
The initiative started after Olanipekun was approached by Best for Britain, an anti-Brexit group, to work on a campaign to inform the public. While he was keen to get things rolling, the decision-making process dragged on and he decided to go it alone, with the backing of agency staffers. Swindled was launched through Services Unknown, Superimpose’s platform that aims to spark conversations around the future of the UK.
The campaign is a good fit for Superimpose, a youth-focused agency able to boast a fat portfolio of work for adidas.
“Our clients have been very supportive of this,” says Olanipekun. “And we are passionate about this country and about the future for young people.”