Spotify's podcast play

Spotify's podcast play

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Spotify is looking to acquire podcast maker Gimlet Media for around $200m. A successful deal would mark the first time the music streamer has managed to acquire a content company.

Gimlet has a number of hot podcasts to its name, including Crimetown and Reply All, while its Homecoming series has been turned into an Amazon TV show starring Julia Roberts. The company also works with brands to produce custom branded podcasts, most recently with web hosting company Squarespace for Casting Call, a reality audio series about the search for a podcast host.

Spotify has been distributing podcasts for some time and has made no secret of its plans to push deeper into the audio segment.

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