Sony in the mix

Sony in the mix

Sony Music has cut a deal with Dubset Media to enable the deployment of DJ sets and remixes

Sony Music has cut a deal with Dubset Media to enable the deployment of DJ sets and remixes

Sony Music has cut a deal with Dubset Media to enable the deployment of DJ sets and remixes in its catalogue on music subscription services, making it first music major to get onboard Dubset’s platform. The digital distribution form identifies underlying musical recordings used within sets and remixes to determine rights and clears content across all rightsholders.

“DJ sets and remixes must be independently registered, tagged, and cleared before entering any subscription music streaming service, which up until now has not been possible,” says Dubset Media CEO Stephen White. “At Dubset we have solved this problem.”

“We have worked closely with Dubset on a deal that not only protects our artists, but also provides us with the tools to harness new revenues for them, while amplifying the popularity of the original master recordings at the same time,” says Andre Stapleton, svp of digital partner development at Sony Music Entertainment.

For that deeper dive:

Sony Music Japan partners with Ogilvy to launch experiential headbanging website to market musicThe Drum

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Image: Dubset Media

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