Social media usage looks to be making Danes less smart, according to recent research from Mindshare Denmark for the Danish Ministry of Culture. The study explored which news sources Danes typically used, and then analysed this data against their understanding of a wide range of news and current affairs topics.
The study found that respondents tended to know far less about current affairs if they leant primarily on social media for news, with a huge 60% of social media news users falling
into the ‘less-informed’ band versus just 10% of traditional newspaper readers.
“It is simply not possible to become as well- informed from using social media, as it is from more established media news sources, says Martin Rasmussen, CEO of Denmark and Nordics Mindshare in the Mindshare 2017 report. “The study also demonstrated the importance of being exposed to a variety of news sources, and not just sticking with one platform.”
He adds, “We believe the information myopia created by the likes of Facebook is currently affecting the fabrics of our democracy in a negative way.”