Smart no hassle
People are beginning to relinquish control to technology, allowing it to act on their behalf, to help minimise inconvenience, or save time or money. Think of smart tech managing energy usage, and virtual assistants busying themselves providing alerts.
That doesn’t mean the trend towards ‘Hassle Free’ is all about getting enhanced performance from products/services. In fact, it’s focused primarily on efficiency and productivity. It’s about achieving the same ends with less effort – time, mental effort, energy – from us, says Mindshare in its Trends 2017 report.
“We are starting to see innovations applying AI to specific everyday tasks in order to alleviate discrete pain points,” says Mindshare. “The standout example… is DoNotPay, the chatbot lawyer designed to contest parking fines.
There’s plenty of tech strutting its stuff in this space:
Snoo is a smart crib equipped with microphones, speakers and sensors that will rock babies back to sleep with a womb-like motion whenever they cry
The Samsung Family Hub fridge links to ordering services, and lets users remotely see what’s inside on its shelves
Notion is an app that learns from user exchanges with emails and highlights importance depending on previous interactions with senders
Viv Labs have created an artificial intelligence platform that enables developers to create an intelligent, conversational interface to anything.
Smart heating, connected cars making route recommendations and connected packing with food expiration alerts are popular Hassle Free applications with consumers, according to Mindshare research. “Other applications that require us to relinquish a bit of control [are] less popular, such as smart shelves/appliances that reorder, or even algorithms that recommend what we should wear that day.”