Podcasts in the stream

Satellite radio outfit SiriusXM is stripping a range of its podcasts across Pandora’s music streaming platform. Among the content hitting the Podcasts on Pandora channel are entertainment shows, such as Andy Cohen's Deep & Shallow Interviews and The Jason Ellis Show featuring highlights of the week.

The podcast rollout podcasts follows the recent launch of Pandora Now, a new content offering available exclusively on both SiriusXM and Pandora. The two companies have a combined audience of 100m.

In March, Pandora launched Pandora Stories enabling musicians to create playlists and add spoken-word audio podcasts for listening between tracks.

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