Publishing for crypto
Online magazine Salon is wants to lean on readers using advertising-blocking tech by taking them cryptocurrency mining. The publication is aiming to use its audience’s unused computer power to mine Monero as a way of making up for its loss of ad revenues.
Readers are given the choice of either disabling the browser-based ad blockers or of letting Salon go cryptomining on the back of their own resource.
Salon has deployed the CoinHive mining tool, telling readers it intends to use “a small percentage of your spare processing power to contribute to the advancement of technological discovery, evolution and innovation."
It adds, "for our beta programme, we’ll start by applying your processing power to mine cryptocurrencies to recoup lost ad revenue when you use an ad blocker”.